Results tagged “shaping strategy” from EcosystemWatch.com

I promised my readers on ChristianSarkar.com that I'd dig into the October HBR article on shaping strategy by JH3 and JSB.

What is a shaping strategy?


A shaping strategy is "an effort to broadly redefine the terms of competition for a market sector through a positive,galvanizing message that promises benefits to all who adopt the new terms."

Think Apple's iTunes, Salesforce.com's AppExchange, or IBM's role in eclipse.org.

A "shaping" company builds a platform for others to engage in the co-creation of value.

The shaping company builds a critical mass of participants in its ecosystem and becomes the platform of choice in its industry.

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In essence, the "shaper" is the critical hub in building out the dominant ecosystem. 

In our work, we sometimes find multiple "shapers" in an industry, all trying to build critical mass with their ecosystem partners. When this happens, it is often the consumer who decides which  platform or ecosystem will prevail.

Download the article here >>