Last night’s “disaster” for the Democrats should have been easy to predict without any polling at all.
A simple look at the Alexa numbers tells the story:
Scott Brown: 72,289
Martha Coakley: 255,865
The difference? About 100,000 votes.
Now let’s look at social media.
@ScottBrownMA 16187 followers, 728 lists, 732 tweets
@MarthaCoakley 4347 followers, 355 lists, 599 tweets
And when I look at the online ecosystem, it’s dominated by Brown:
So is online engagement everything?
Maybe not, but this has to be a wake up call for the snoozing Dems.
The Republicans have learned their lesson after Obama, and won’t cede the online space again.